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A B O U T

Air Jordan is a brand of shoes and athletic clothing designed, owned, and produced for Michael Jordan by Nike's Jordan Brand subsidiary. The shoe concept was made by Michael Jordan before the drawing. Nike then got Peter Moore and Bruce Kilgore to draw the Shoe. The shoes, informally referred to in the plural as Jordans, were first produced for Michael Jordan in 1984 and released for public consumption in 1985.

For over 20 years, the Jumpman symbol has been the logo of theAir Jordan shoes. Besides being the logo for Air Jordan sneakers, the Jumpman symbol is also the logo used by Jordan Brand to sell everything from sneakers to shirts, hats, socks, wrist bands, backpacks and everything else. The Jumpman symbol is one of the most recognized symbols in the world. The Jumpman logo is actually a silhouette of one of Michael Jordan’s photo shoots used 

J U M P M A N  L O G O 

The Air Jordan logo was created for the Air Jordan III in 1988. At this time, Peter Moore, the lead designer for theAir Jordan I and Air Jordan II had left Nike and was replaced by Tinker Hatfield. Hatfield was inspired by a sketch that Peter Moore had done based on one of Michael Jordan’s photo shoots. Hatfield incorporated the sketch into the Air Jordan III and the Jumpman symbol became the signature logo for all future Air Jordan sneakers.

O R I G I N A L  L O G O

The Jumpman is not the first Air Jordan Symbol. The first Air Jordan symbol was the Wings logo created by Peter Moore. The original Air Jordan logo featured a basketball with wings lifting it. It was used on the Air Jordan I and the Air Jordan II.

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